The overall design and layout of USA Today have been described as neo-Victorian. Advertising is often covered in the Monday Money section, with a review of a recent television ad, and after Super Bowl Sunday, a review of the ads aired during the broadcast with the results of the Ad Track live survey. In the late 2010s, as the print run declined, Gannett pulled back from the extensive and expensive distribution network, opting to have shorter deadlines, and printing the remaining copies from fewer facilities while potentially trucking them longer distances to still be available in the morning. In October 2014, USA Today and OpenWager Inc. entered into a partnership to release a Bingo mobile app called USA Today Bingo Cruise. Following the relaunch, the editorial team behind USA Today Investigations ramped up its "longread" article plans, following the success of the series Ghost Factories. The Gravity ad won Digiday's Best Publishing Innovation in Advertising in 2016, thanks to an 80% full-watch user engagement rate on desktop, and 96% on mobile.
The paper's website was also extensively overhauled using a new, in-house content management system known as Presto and a design created by Fantasy Interactive, that incorporates flipboard-style navigation to switch between individual stories (which obscure most of the main and section pages), clickable video advertising and a responsive design layout. Developed in conjunction with brand design firm Wolff Olins, the print edition of USA Today added a page covering technology stories, expanded travel coverage within the Life section, and increased the number of color pages included in each edition, while retaining longtime elements. The paper's dynamic design influenced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, informational graphics, and inclusion of popular culture stories, among other distinct features. The program, which was carried on the USA Today mobile app and is still available on YouTube, showcased three original segments outlining news stories through a first-person perspective, recorded and produced by journalists from USA Today and its co-owned local newspapers. The USA Today site design was launched on desktop, mobile and TV throughout 2013 and 2014, although archive content accessible through search engines remains available through the pre-relaunch design. Gannet Digital designed, developed, and released the longread mobile experience to coincide with the launch of Brad Heath's series Locked Up, which won the Investigative Reporters and Editors Tom Renner Award in October 2013. The site was designed and developed to be more interactive, faster, provide "high impact" advertising units (known as Gravity), and provide the ability for Gannett to syndicate USA Today content to the websites of its local properties, and vice versa. The "globe" logo used since the paper's inception was replaced with a new logo featuring a large circle rendered in colors corresponding to each of the sections, serving as an infographic that changes with news stories, containing images representing that day's top stories.
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